Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines .
Specialized Areas of Internet Marketing
Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing
Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
Types of marketing online :
1- Search Engine Optimization
Search Engine Optimization is the process of improving rankings of a website or web page in the unpaid “organic” search results.
The path of the SEO is to make webpages rank higher in the search engine results pages to increase visibility.
Think of email marketing as the bridge between the top of your sales funnel ( Awareness – Seo, Social Media, Online Networking) and the sale.
Email is also a popular form of marketing because, when your email campaigns are set up properly, you can tie exact dollar amounts to individual customers.
3- Social Media
While one true unified definition of Social Media marketing exists, many have embraced the use of social platforms to promote their brand.
If I were to define the starting process of social media marketing:
I would look at various social media channels in a very similar way as a traditional media buyer.
This would mean looking at the usual suspects – Facebook, Twitter, Google+, YouTube, Pinterest, LinkedIn(maybe) – but then also niche networks, forums, active blog communities, and any place where there’s active two way conversation happening.
In these networks, I would be seeking a core customer type and pay close attention to the language they’re using, the questions they’re asking, and the content they’re sharing.
.Benefits of Internet Marketing :
Internet marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Internet marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing.